River Pollution in Kerala Essay Example

River Pollution in Kerala Paper All 44 rivers in Kraal are highly polluted due to inflow of untreated domestic, industrial wastes and agriculture runoff. Most of the industries are near the thickly populated riversides, often near cities and towns. There is no efficient water treatment system in industries and city municipalities. Pollution level in some of the sites is far above permissible limits. Close proximity of increasing numbers of leach pit latrines under varying soil conditions, late rite (midland) and sandy soils (coastal area); Non point resources of pollution in the catchments area including possible agricultural and surface run off, especially during the rainy season; Washing, bathing and other domestic activities around the open dug well sources, especially among the low income communities; Inadequate and irregular disinfection of drinking water supplies, including chlorination under AKA schemes; Inadequate testing and irregular monitoring of drinking water quality. Nobody seems to know, that only 15 Km away from Cochin, the Queen of the Arabian Sea , there is Lore Island, home to Kraals largest industrial cluster. Lore, an island of 1 1. 21 sq/km, on the Peppier River is home to more than 247 chemical industries, including the only EDT-producing facility in India. Most of these units have been here for the last fifty years and use extremely obsolete and polluting technologies. We will write a custom essay sample on River Pollution in Kerala specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on River Pollution in Kerala specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on River Pollution in Kerala specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Toxic pollution from heavy metals to chemicals and radioactivity is found in air, soil and in the Peppier River, which spreads he contamination to the Bemoaned Lake, Cochin and to the Arabian Sea. This leads to a large-scale devastation of aquatic life in the backwaters, the agricultural land and it is also affecting the health of the population in the area. The soil, water bodies and the wetlands in and around Lore have been contaminated with heavy metals like zinc, lead, cadmium, chromium and persistent organic pollutants like EDT. Gas emissions let into the air include acid mists, ammonia and chlorine. The Panama ram, a tributary of the Cabana River and the Mahayanist River were found to be the most polluted rivers in the State with the presence of chemical and biological pollutants. Refuse from slaughterhouses and hospitals were also reaching into Panama ram. Insecticides, chemical fertilizers and other pollutants were also finding their way into the rivers. Fish death and fall in the fish population were also reported from here, the study said.

Getting Rid of Aids essays

Getting Rid of Aids essays We all know what Lepercy is from the bible, but do you know why it isnt as big as it used to be? The answer to this question is because all these people were put into strict living quarters by themselves. The only people that lived within miles of them were people with Lepercy. My bill states that we should take all HIV positive people and simply either ship them to a remote and deserted area or give them the opportunity to fight for their country in the army or navy. The government will simply provide blood tests to all American citizens. You will be given a short amount of time to make your decision to either stay and fight for your country or be immediately shipped to the Sahara Desert where you will die eventually. After the government gets a majority or if not all the HIV positive people out of the United States or have them fighting in a different country the Aids rate will rapidly fall. The Aids virus is only spread through blood, sex, etc. so if these people are not hav ing sex the virus will simply end after a few years, because I know you and I would both not like to have this deadly virus therefore we would stop it just like they stopped Lepercy. They have the choice of joining the army where they will be fed and have shelter and etc. and they will be helping the U.S. win wars and other problems with neighboring countries. If I was one of these people this is the route I would take. All immigrants that would like to come to the U.S. are more then welcome but will be met at the border by border patrol to inflict a blood test. If they are clean they are more then welcome if they are infected they will be given the choices or be turned away. Scientists have been searching for a cure for AIDS for years, we can simply end all this hard work after we get rid of the problem. I will provide you with an analogy: Lets say you come home one night after a birthday party and you have a piece of pizza which symbol...

A History Of Flexible Manufacturing Systems

A History Of Flexible Manufacturing Systems Now once you have a Flexible Manufacturing System in place, it cannot function in isolation. The department has to make its other processes and work conditions conducive enough to take full advantage of FMS. There are a lot of other design variables involved in the decision making process. It is very important for every manager in charge of FMS to address the question â€Å"What are the activities an FMS adopter has to carry out in order not only to implement an FMS but also to realize the requisite organizational conditions; and what are the possibilities for the adopter to organize this manufacturing innovation process effectively?† Stating a few examples of the extraneous factors: Maintenance Department Process planning, Production planning, and quality control processes The people carrying out these processes and production resources used to make these processes feasible The organizational arrangements used to divide and coordinate the processes Introduction A Flexible Ma nufacturing System (FMS) is a manufacturing system in which there is a certain degree of flexibility that allows the system to react in the case of changes, whether predicted or unpredicted. According to Maleki   [ 1 ]   , flexibility is the speed at which a system can react to and accommodate change. To be considered flexible, the flexibility must exist during the entire life cycle of a product, from design to manufacturing to distribution. Flexible Manufacturing System is a computer-controlled system that can produce a variety of parts or products in any order, without the time-consuming task of changing machine setups. The flexibility being talked about is generally considered to fall into two categories, which both contain numerous subcategories   [ 2 ]   . The first category, Machine Flexibility, covers the system’s ability to be changed to produce new product types, and ability to change the order of operations executed on a part. The second category is called R outing Flexibility, which consists of the ability to use multiple machines to perform the same operation on a part, as well as the system’s ability to absorb large-scale changes, such as in volume, capacity, or capability. The main advantage of an FMS is its high flexibility in managing manufacturing resources like time and effort in order to manufacture a new product. The best application of an FMS is found in the production of small sets of products like those from a mass production. FM systems are supposed to provide the manufacturer with efficient flexible machines that increase productivity and produce quality parts. However, FM systems are not the answer to all manufacturers’ problems. The level of flexibility is limited to the technological abilities of the FM systems. FM systems are being used all over the manufacturing world and though out industries. A basic knowledge of this kind of technology is very important because FM systems are involved in almost every thing that you come in contact with in today’s world. From the coffee maker to your remote control FM systems are used all over. History of Flexible Manufacturing Systems At the turn of the twentieth century, FMS did not exist. There was no pressing need for efficiency because the markets were national and there was no foreign competition. Manufacturers could tell the consumers what to buy. During that period, Henry Ford had been quoted as saying â€Å"People can order any colour of car as long as it is black.† All the power remained in the hands of the manufacturer and the consumers hardly had any choices.

Investment Strategy Essay Example | Topics and Well Written Essays - 500 words

Investment Strategy - Essay Example  ­For this formula, the n refers to the number of times per year that interest is compounded. This will be the formula that will be used in this case because the interest needs to be compounded monthly. The option that I would choose would entirely depend on how I planned to spend it. If I was looking only at the short term, then I would be better to go with the one-off payment of $100,000. However, if my goals were set towards the long term, then I would be far better off to go with the monthly payments of $750 per month. In the figures above, it can be seen that considerably more money is gained through the one-off payment after 10 years, but that the monthly payments accumulate much more at 20 and 30 years respectively. To find where the change occurs precisely, take a look at the following: The table above shows that while the $100,000 one-off payment is worth more than the $750 monthly payments after year 16, it only takes one more year, year 17, for the monthly payments of $750 to be worth more. The benefits to each option are obvious. If someone is after quick money and does not have any long-term plans for the future, then they should take the one-off payment of $100,000. However, if they want to make long-term plans that will hopefully benefit future generations, then the best option is to take the $750 monthly installments. The age that someone has a choice to make obviously would affect their decision. As I am a student, I would likely take the monthly payment option because I would benefit from it later on in life. However, someone that was close to old age would want to take the $100,000 one-off payment because they would likely not be around much longer. If they were to take the monthly payments and then suddenly pass away, they would not get much use out of the

Management portfolio Research Paper Example | Topics and Well Written Essays - 2250 words

Management portfolio - Research Paper Example Microsoft is a leader in their field, and the role of Sr. QBE Program Manager would provide me the opportunity to see the rewards of my hard work. A section of Microsoft’s value statement is: â€Å"We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.† (Values, 2010). This focus on constant improvement is one reason why I would enjoy the Program Manager role. Linkedin.com (2010) mentions that the individual in that role will drive continuous improvement through Microsoft processes worldwide (LinkedIn, 2010). In addition, the Program manager will use best practices techniques in leading and mentoring others on the team in their projects (LinkedIn, 2010). Being able to lead and teach others techniques that I mastered through time and effort would be a rewarding experience. The type of positive environment at Microsoft can be seen from their formal global diversity and inclusion strategy for the future (A Vision and Strategy for the Future, 2010). Three hubs of the strategy are: (1) representation; (2) inclusion; and (3) innovation. The part that I found in particular appealing was the inclusion strategy. In this, the company wants to engage their employees in meaningful careers and encourage employees to focus on social networking, cultural awareness, community service, heritage celebrations, and career development (A Vision and Strategy for the Future, 2010). The company appears to realize the importance of each of these items for employee development and wishes to assist the community and their employees. Cynthia Solomon was a previous Microsoft employee and mentioned that the Sr. Program Manager is responsible for project oversight from the start until it is implemented (Jimenez, 2002). In

The Role of Government in Policy Making Essay Example for Free

The Role of Government in Policy Making Essay In order for an agency or organization to function properly it must have policies and laws put in place. With out these policies the agency or organization would not be able to function at a proper level. Legislative tasks are one of the most important parts of making a policy. There are several different tasks involved. Task one: the group must provide a clear informative issue; they need to clearly describe the problem, and give the reasons why and what they need from legislation. This is a critical step because the general public and individual legislators need to know exactly what the interest group wants if they are to give legislative and public support. (Social Policy and Social Programs) Task two: is to prepare the pros and cons and summarize what the problem is. This will help legislation understand the problem; what is causing it and what may help the situation. Task three: in the legislative process is to create solutions for the social problemof concern, that is, a public policy, program design, or provision (benefit) that will plausiblycorrect the problem. That is not a simple task to do well; actual legislative proposalsvary from excellent to simplistic and all the way to unbelievably simpleminded. (Social Policy and Social Programs) Task four: is to organize public support for their issue. In order to motivatelegislators to identify themselves with an issue and recruit other legislators as well, large scalepublic support is essential. Everything else pales into insignificance without it. (Social Policy and Social Programs) Task five: in the legislative process is to convince a legislator to sign on to the bill in the sense of turning the social problem analysis, prospective social program designfeatures, and position papers into a legislative proposal and officially introducing(sponsoring) it as a legislative bill. Although legislative staff personnel can be very helpfulin crafting the proposed bill, only a legislator can introduce a bill. After the bill is introduced,it will then be referred to a committee of the legislature for study andrecommendation. Committee assignment is critical. Supporters do well to have thosewith influence (usually other legislators) convince leadership making committee assignmentsto send it to  an appropriate committee for study and recommendation. If leadershipis not supportive of the bill, it likely will be assigned to a committee known to be agraveyard for bills. Part of the study for a bill moving successfully through this task areais a legislative hearing on the bill. (Social Policy and Social Programs) Task six: in the legislative process is to organize appearances at the aforementioned committee hearings with regard to the bill. The purpose of the committee hearings is for committee members to ask questions, receive answers, and debate the merits of the bil l. (Social Policy and Social Programs) Seventh task: in the legislative process is to lobby legislators, other than the onewho introduced the bill, for their support when it is finally voted on by the whole (federal,state, or city) legislative body. Supporters need to turn out in strength. Lobbying ismost effective when it is coordinated, timed, and clear in what it wants legislators to votefor. Once again, the agenda is to show legislators why it is in their political interest to vote in a particular way on legislation. (Social Policy and Social Programs) If the bill is passed in to law there is one more task to perform last task: in the legislative process is lobbyingfor money (appropriations) to run the program that is contained in the legislation. (Social Policy and Social Programs)The judicial branch of government has the most important role in deciding what programs can be used to help serve clients. It can also stop programs at any given time. Family and Children Services of Niagara INC., is influenced by the people of the community who may need help in many ways. The court systems play a major role in this organization by recommendations by judges for people to seek counseling, parenting services, seek employment and many other various services that this organization provides. The courts may order a person to seek a certain service that is provided by Family and Children INC, the councilors of the organization will have to report to the courts of the persons progress, and weather or not the program is helping them. If the person does not follow the recommendations, that person can be required to serve jail time. References Family and Children Services of Niagara INC. http://niagarafamily.org/Social Policy and Social Programs (2005) A Method for the Practical Public Policy Analyst

Essay --

One could debate endlessly over the definition and what exactly Jihad is, I’m certain many have. The very basic definition of the word simply means â€Å"struggle,† not to gain money or power but merely to bring people to Islam. The common western idea - or misconception - is that Jihad is a holy war or justification for terrorism. Very rarely are there any two religious groups that will agree on the exact deeper meanings of Jihad. There are also some groups that may believe the same basic definition of Jihad, but interpret it or apply it drastically differently within their own religion. There are two better known or accepted definitions of which Muslims refer to as the â€Å"greater Jihad,† and the â€Å"lesser Jihad.† â€Å"Greater Jihad† is defined as the internal spiritual struggle of one’s self in submission to Allah, the struggle of moral reformation, and converting others to Islam; while the â€Å"lesser Jihad† is considered the external, physical endeavor of an Islamic obligation to take up arms against the nonbeliever infidels in defense of the faith against tyranny and persecution. In the Sunni’s historical belief of the â€Å"greater Jihad,† Mohammed is thought to have told his followers returning home from war that they had, â€Å"returned from the lesser jihad of struggle against non-Muslims to a greater jihad of struggle against lust,† per Menhab Khans’ article on Modern Gangha. This is believed to be the first time the â€Å"lesser jihad† and the "greater jihad" had been differentiated. According to John Heit, the â€Å"greater jihad† is also then further divided into three types of internal struggle: â€Å"One, Jihad of the Heart (the struggle for moral reformation and faith); two, Jihad of the Tongue (the struggle to proclaim God's word abroad; right ... ...hese young men found solace and inspiration in the works of the Iraqi Muslim Brother Muhammad Ahmad al-Rashid; who demonstrated a sensible mind toward political action, but also stated that jihad with the sword- the way of the true Muslim-was inevitable. Putting things into perspective, I imagined what it would be like if America was invaded by foreign forces, the government demolished, a new leadership established, and none of which agreed with my way of life. I would honestly be able to say that I would follow similar actions as the Sunni insurgents. I recently watched the modern cinematic remake â€Å"Red Dawn† where the (in the new version) North Koreans invade and effectively take over the United States, this assisted in my imagination. I would have taken up arms the same as the characters in the movie. My enemies would hear my hoarse battle cry, â€Å"WOLVERINES!†

Airline Consumer Engagement Marketing Essay

Airline Consumer Engagement Marketing Essay Abstract This paper discusses how airline companies engage with their consumers. It discusses the modes of consumer engagement and the process of engagement. Most companies use integrated marketing approach to engage consumers because of the diversity of needs in the market. It also outlines the various theories of decision-making as applied in the airline industry. The aim is to establish how different consumers make their decisions about services and products in the market. Cognitive dissonance theory, maximization utility, the reasoned action and the theory of certainty provide realistic concepts for predicting the behavior of consumers. Companies are more likely to use them in designing and implementing consumer engagement strategies. Introduction Customer engagement marketing refers to all the strategies that a company or business use to establish a relationship between the consumers and the operations of the company. Effective consumer engagement strategies are important because they influence consumers towards developing values in relation to companies. Consumers who value the services or products of a particular company tend to be loyal customers (Bowden 2009). Consumer engagement can also be perceived as a marketing strategy that aims at creating and maintaining loyal customer base in the market (Bowden 2009). This paper seeks to discuss how companies in the airline sector engage with consumers of their services in the market. It also seeks to discuss how consumers make decisions using relevant theories. The Reasons for Consumer Engagement Processes Understanding why companies need to engage with consumers in the market is useful in determining how they conduct the process of engagement. Consumer engagement is a crucial aspect of brand management. Brand management is one of the marketing strategies that companies use to establish brand loyalty. It aims at increasing the positive perception of a particular product or services (Ashworth & Kavaratzis 2010). For instance, companies in the airways sector engage in awareness campaigns to inform the public of their services and routes of destination. The awareness campaign is one of the aspects of brand management strategy. Consumer engagement strategies may provide platforms for receiving feedbacks regarding the services that companies offer in the airline sector. The companies can use the feedbacks to improve the nature of their services (Ashworth & Kavaratzis 2010). For instance, an airline company may learn that their flight attendants take relatively longer time to serve customers compared to other companies. The airline company may use the information to serve as a basis of investigation and improvement of all services. Customer engagement strategies also provide information that a company can use to understand the composition of the market. The information regarding the composition of the market is useful in determining why certain age groups do not use the available services. It also makes the company understand how to change and improve their services to accommodate the interests of other people who do not use the services (Bowden 2009). Companies may also understand their competitions using the feedback they receive from consumers. Consumer Engagement Strategies Modes of Engagement Companies use various modes to engage consumers. The suitability of the modes depends on the objective of engagement. For instance, a company that seeks to get feedback on their new product will use Facebook because it provides options for receiving comments. The strength of the methods of engagement lies in the ability of consumers to provide feedback regarding the operations of companies in the airline sector. The market composition for airline services has become complicated. It consists of different groups of people who have varying needs. Each group of consumers requires a different advertisement method. The methods of advertisement include the traditional modes such as televisions, radios and printed articles. Most recently information technology has become the predominant mode of engagement. Information technology supports various social platforms such as Facebook and twitter. Information technology also involves advertisement through mobile phone applications. Most airline co mpanies use an integrated marketing strategy to respond to the challenge of diversity in the market. Integrated marketing strategy involves using various advertisement methods together. The scheme offers a comprehensive approach for engaging consumers of airline services in the operations of the company (Shakeel-Ul-Rehman & Ibrahim 2011). Media planners in such companies acknowledge the diversity in the market in relation to the interests of people. For instance, the traditional advertisement methods may be helpful in reaching people who might find the use of technology a daunting task (Shakeel-Ul-Rehman & Ibrahim 2011, p. 188). It can be argued tha tthe use of information technology offers more appeal to the younger generation and business people who value time. Consumer engagement through social media works on principles that are different from the traditional methods. It offers a platform for receiving feedbacks regarding the operations of the company. The Process of Engagement Bijmolt et al. (2010) maintains that the process of consumer engagement begins from acquisition of the same. The process of acquisition involves selecting prospective customers on the basis of their potential responsiveness and their ability to purchase the services. This aspect is important to airline companies in African countries because of the high rate of charges they impose for the services. Only people with adequate financial resources can afford the charges. The selection criteria might help companies to conserve their resources by focusing on customers who fit the qualification criteria. The selection process helps the airline companies to establish their focus in the market. The companies use the Recently, Frequently and Monetary model to select prospectus customers (Bijmolt et al. 2010). RFM is a strategy that companies use to determine the value of customers. The assumption of the valuation model is that a future customer has the same characteristics as the customer of th e past. The second step in the process involves the management of the acquired customers (Bijmolt et al. 2010). This step also involves a sub-process of allocating resources in relation to the establishment of effective marketing approaches. Media planners select suitable advertisement modes based on the analysis of the characteristics of the prospective customers. Airline companies might, therefore, use an integrated marketing approach to counter the challenge of diversity in the market. A higher proportion of people aged above 65 years and above find technology intimidating and involving. Majority of people aged below 45 years find technology appealing to their interests (Shakeel-Ul-Rehman & Ibrahim 2011). Business people and executives of various corporations prefer direct inquiry because other processes consumes a lot of time. Correspondingly, the consumer management process follows a successful analysis of the characteristics of prospects consumers (Posavac 2012). Other steps i nvolve customer development and retention (Bijmolt et al. 2010). The processes aim at attracting loyalty to the services of airline companies by engaging in vigorous campaigns of the same. In general, airline companies engage consumers through a process that begins from a careful selection of the same and ends at retention. They also engage consumers through carefully planned advertisement techniques (Bijmolt et al. 2010). Consumer Decision-Making Process Making a decision involves engaging in a process that would help decide the right course of action in a situation with more than one alternative. Young (2010) people develop risk-benefit frameworks in most situations to analyze the options that are present. An individual would want to make decisions that impact positively on his or her life. The outcomes of situations depend on the nature of decisions that individuals make. Decision-making processes also apply in situations where consumers need to choose between products and services. The airline industry has several companies that offer same or similar services. The theories that explain decision-making processes include cognitive dissonance, consistency theory, commitment, certainty effect, choice-supportive bias, confirmation bias, the scarcity principle, and reasoned action theory (Young 2010). Cognitive dissonance theory maintains that individuals always seek to minimize the extent of discomfort in contradicting situations (Youn g 2010). According to the theory, individuals experience discomfort due to the conflicting ideas in their minds (Cooper 2007). It explains that an individual in such a situation is likely to take the easy option of eliminating the source of discomfort (Young 2010). Cognitive dissonance affects how consumers process information in relation to various products and services. Individuals will always have ideas that conflict with their pre-conceived perceptions about certain companies. The diversity in ideas results from the emerging trends, the shifting needs and social circles (Young 2010). In social circles, everyone tends to defend what they believe to avoid the uncomfortable situations. For instance, an individual may experience cognitive dissonance when he receives a message that contradicts the value that he attaches to an airline company (Cooper 2007). A friend may try to convince him that there is another company that offers better services than the company he has been using. Ma rketers may use the concepts of this theory to present consistent information when engaging consumers. Consistency theory asserts that lack of constancy in the relationship between beliefs and actions evoke uncomfortable feelings in individuals (Little-John & Foss 2008). It affirms that people wish to engage in acts that are consistent with their belief and cultural system. The discordance in the relationship between the belief system and actions evoke uncomfortable feelings. An individual in such a circumstance is likely to change the belief and value system to accommodate the emerging trends. Human beings have predetermined belief and value systems that they use to evaluate decisions before making them. In other words, the choice that people make should always be consistent with what they perceive as right or wrong (Little-John & Foss 2008). Any slight variation between the belief system and the course of action evokes the feelings of discomfort in individuals. The consistency the ory explains why some people are particular about the flight attendants who serve them in an airplane. The theory may not find much application in customer engagement compared to cognitive dissonance theory. Most processes engaged in the provision of airline services do not contradict the belief systems of individuals. The theory of certainty result discusses how probabilities of outcomes influence the behavior of individuals (Secchi 2011). The theory maintains that people tend to develop less interest in situations which present low probability outcome of the desired results (Loughran et al. 2012). Similarly, an individual will develop more interest in a situation if the probability of achieving the desired results is high (Secchi 2011). Individuals make choices on the basis of the probability of the outcome of the situation. They perceive outcomes based on their past experiences or the experiences of other people. For instance, engaging consumers through social media provides a pl atform that consumers may use to present their feedbacks. Some of the feedbacks can be critical of a company’s operations. If so many people acknowledge the efficiency in operation of an airline company, then people are more to likely seek the same services. In other words, people want to get a hint of what would happen if they were to make a particular decision. The behaviour pattern is driven by the need to eliminate the negative feelings that come from disappointments. People have various expectations regarding how they want the outcomes of various situations to become (Loughran et al. 2012). Most airline companies use influential personalities in advertisements to create an impression of better past experiences. The personalities convince potential consumers that the services of the company were better. The aim of the advertisements is to influence consumers to develop positive opinions regarding the services of the company. Maximization utility theory predicts that human beings behave as if they were economists and were business-minded. It asserts that an individual is likely to make a choice of a product that offers the greatest value for the least amount of money possible (Kahneman & Thaler 2006). In extreme circumstances, the costs of products and services are more likely to influence the purchasing behaviour of individuals even if the quality is compromised. Inadequate resources influence this type of a decision-making process (Kahneman & Thaler 2006). In normal circumstances, people will want high-quality result for fewer inputs. It explains why people like to bargain when purchasing products and services. In the airline industry, people tend to go for companies that offer quality services at affordable rates. It can be argued that the understanding of this theory also affects the pricing strategies of various airline companies (Kahneman & Thaler 2006). For instance, most airline companies have different classes of passengers; first class, sec ond class and third class. The first-class passengers can afford high charges for the highest quality of service. The low-class passengers are the people who wish to use airline services, but are discouraged by the high charges. Choice-supportive bias theory explains that most people twist their memories to convince the present result that the decisions they made were the best (Ross 2009). The theory asserts that most people manipulate their memories to prevent the feelings of disappointment that the result presents. The case happens in situations where an individual has to take an early stand in the matter that involves multiple options. Individuals will always want to remember less negative things about situations that happened (Ross, 2009). In a business environment, the choice –supportive bias theory occurs for consumers who have used a particular product or service for a long time. Such consumers will always talk negatively about other products or services. It is an adva nced level of brand loyalty that results from effective consumer engagement strategies. Various companies understand that subjecting prospective customers through effective and consistent consumer engagement sessions influences the way they perceive the services. Consumers would continue to stick even if their services were relatively poor compared other companies (Ross, 2009). The principle of scarcity affirms that individuals are more likely to go for services and products that are scarce in the market, especially if the demand is high. Individuals tend to associate scarcity of products and services with quality. The notion is that the services or products could be scarce because several people went for them (Siebert 2008). If many people went for them then, they must have been impressive. The abundant supply of a particular service or product may create the impression that it is less desired by people (Siebert 2008). Most people analyze situations to ascertain the behaviours of o thers towards various products or services (Siebert 2008). The aim is to avoid first-hand experience of disappointing results. Airline companies understand this principle and use it to increase the consumption of their services. They create a demand crisis then offer limited opportunities for utilization of their services. The strategy encourages people to book flights in advance to avoid a last minute rush. The reasoned action theory explains that individuals engage in certain actions because they planned to do so (Tanachart & Islam 2010). It also explains that the intention originates from his or her attitude towards that behavior (Tanachart & Islam 2010). In this context, the intention serves as the basis for prediction of a behavior pattern. Beliefs and values influence the formation of attitudes regarding certain patterns of behavior (Smith & Biddle 2008). Understanding people’s beliefs system is important in understanding their attitudes. Understanding attitudes helps i n predicting what an individual plans to do in a circumstance. An individual is more likely to engage in a particular action if he or she believes that it is the right thing to do in the circumstance. What other people think of the choice plays a central role in influencing the actions of the individual. The theory recognizes that there are factors that limit the influence of people’s intentions towards engaging in a particular behavior (Smith & Biddle 2008). For instance, the airline companies are aware that many people wish to use their services but are incapacitated by the lack of financial resources. The understanding has compelled the airline companies to develop different classes of service; high class, middle class and the low class. Cognitive dissonance theory, maximization utility, the reasoned action and the theory of certainty provide realistic concepts for predicting the behavior of consumers. Companies are more likely to use them in designing and implementing con sumer engagement strategies. Conclusion Companies in the airline industry engage consumers through an integrated marketing approach. The approach is influenced by the diversified nature of the market. The engagement process begins from the selection stage and ends at retention of customers. There are various theories that explain how consumers make decisions regarding products or services. Such theories include cognitive dissonance, consistency theory, commitment, certainty effect, choice-supportive bias, confirmation bias, the scarcity principle, and reasoned action theory. References Ashworth, G. J., & Kavaratzis, M., (2010). Towards effective place brand management: branding European cities and regions. Internet Resource. Bijmolt, T., Leeflang, P., Block, F and Eisenbesiss M., (2010). Analytics for Customer Engagement, Journal of Service Research, Vol. 13, No. 3, pp. 341-356. Bowden, J., (2009). ‘Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry’, Journal Of Hospitality Marketing & Management, Vol. 18, No. 6, pp. 574-596, COOPER, J., (2007). Cognitive dissonance fifty years of a classic theory. Los Angeles, SAGE. Kahneman, D. & Thaler, R.H., (2006). â€Å"Anomalies: Utility Maximization and Experienced Utility†, The Journal of Economic Perspectives, vol. 20, no. 1, pp. 221-234. Littlejohn, S. W., & Foss, K. A. (2008). Theories of human communication. Australia, Thomson Wadsworth. Loughran, T. A., Pogarsky, G., Piquero, A. R., & Paternoster, R., (2012). Re-Examining the Functional Form of the Certainty Effect in Deterrence Theory. JQ: Justice Quarterly, Vol. 29, No.5, pp. 712-741. Posavac, S. S., (2012). Cracking the code: leveraging consumer psychology to drive profitability. Armonk, N.Y., M.E. Sharpe. ROSS, B. H., (2009). Advances in research and theory. Amsterdam, Elsevier. Secchi, D. (2011). Extendable rationality understanding decision making in organizations. New York, Springer. Shakeel-Ul-Rehman & Ibrahim, M.S.. (2011). â€Å"Integrated Marketing Communication and Promotion†, Researchers World, vol. 2, no. 4, pp. 187-191. Siebert, H., (2008). Economics of the environment: theory and policy. London, Springer. Smith, A. L., & Biddle, S., (2008). Youth physical activity and sedentary behavior: challenges and solutions. Champaign, IL, Human Kinetics. Tanachart R., & Islam, S.N., (2010). Designing an Efficient Management System: Modelling of Convergence Factors Exemplified by the Case of Japanese Businesses in Thailand. Heidelberg, Physica. Young â⠂¬Å"Sally†, K 2011, ‘Application of the Cognitive Dissonance Theory to the Service Industry’, Services Marketing Quarterly, Vol. 32, No. 2, pp. 96-112.

Touching The Void Argumentative essay

Yates made a wild decision to climb Saul Grandee a mountain in Peru. Simon and Joe were determined to be the first team ever to successfully climb the west face of Saul Grandee. When successfully reaching the peak of the mountain, they climbed down via the north ridge, and that's when trouble took take its place. Joe slipped and broke his leg, leaving Simon with no choice but to slowly reel Joe down the snowy mountain, worse came to worse and Joe was hanging over a cliff with only a rope holding him and Simon together.Simon had to make a rosaceous decision, cut the rope and save himself, or stay tied toes and both of them be pulled to their deaths. Some say Simon made the wrong decision by cutting the rope, but when In a life or death situation, makes cutting the rope the only option. Cutting the rope Is a huge rule In the climbing community and Simon was given a lot of grief when returning from Mount Usual Grandee for cutting the rope. Simon was In a life or death situation, and tho ught that on the end of that rope was a dead, lifeless body: he seriously believed that Joe was dead.Making that traumatic session to cut the rope, Simon was through a lot of emotions and was well aware of the consequences. He could either have them both fall to their death or have one get out alive. Simony's decision was the right one to make, not only because they both got out alive but because it was valid, he believed Joe was dead. One is better than none! When in a life or death situation, first instincts is the way to go. Simon expressed in the Touching the Void documentary that he believed Joe was dead and if he were to cut the rope there was still a chance of him surviving.Cutting the rope was clearly he best decision to make because if Simon didn't cut the rope he would have fallen to his death and there was no chance of Simon or Joe to survive. Simon believed that if he were to cut the rope he could climb back down the mountain and get help to possibly save Joe. This meant there was still a chance of them both surviving. Adrenaline is trustworthy, as well as life or death situation instincts, Simon had faith in his decisions and so should everyone else.Simon believed that Joe was dead, even if he weren't Simon knew that Joe had a broken leg, and if he left more time to let him limb up the rope, he would have had to help him down the mountain anyway. Selfish, yes, but there is no such thing as selfishness when you're in a life or death situation. Simon cutting the rope conquered his uncertainty of Joe being alive or not. Lucky for them both they both survived this traumatic disaster, which again expresses cutting the rope was the right choice to settle with.Cutting the rope was the right decision to make and I fully support Simony's courageous decision as though I were In the situation myself I'd have followed the same decisions, because your own fife Is the most beautiful thing you could ever have and If you had any chance of living another day of It , you most certainly would, wouldn't you? Touching The Void Argumentative essay By reanalyzes courageous decision, cut the rope and save himself, or stay tied to Joe and both of them be pulled to their deaths. Some say Simon made the wrong decision by cutting the rope, but when in a life or death situation, makes cutting the rope the only option.Cutting the rope is a huge rule in the climbing community and Simon was even a lot of grief when returning from Mount Saul Grandee for cutting the rope. Simon was in a life or death situation, and thought that on the end of that rope was a dead, lifeless body; he seriously believed that Joe was dead. Making that traumatic if he weren't Simon knew that Joe had a broken leg, and if he left more time to let him I were in the situation myself I'd have followed the same decisions, because your own life is the most beautiful thing you could ever have and if you had any chance of living another day of it, you most certainly would, wouldn't you?

Review for Crawfords ROMAN RE essays

Review for Crawford's ROMAN RE essays The author Michael Crawford wrote the book The Roman Republic to offer an interpretation about the Roman Empire. This was done to educate the reader about how Rome gained its greatness and became the military and cultural center of the world at that time. He wanted to inform the readers about how the Roman Empire grew from one city tribe, to dominate the Italian peninsula, and finally to conquer the Mediterranean coast. This conquest led to what was then the great Greek and Egyptian Empires. He also suggests the want and desire of the Roman people to acquire education, artifacts, and philosophy from the Greek cities. Furthermore, how the Roman people took this culture and molded it to make their own style and customs. Michael Crawford also documents the Roman Empires political structures. He writes how it went through the transition from a monarchy, early in the empires existence, to a Republic where the people had more say over the countries actions. He discusses the political scheme of Rome and how ''Senators'' were chosen and served the empire. Crawford states how the governing class of Rome seemed to question and change its idea of what the government should be on a regular basis. ''The prevailing ideology of the Roman governing class was one which facilitated change, including in the end, the abolition of the Roman government itself''(Crawford 1). This quotation suggests to the reader the ever-changing ideas of the Roman people and how they viewed their governing body. Michael Crawford states that the Roman society gave rewards for military victory. The people were often rewarded when an army experienced victory in a battle. ''The loyalty of the Roman population to its leaders was assured by a share in the rewards of victory''(Crawford 1). The people had a share of goods, moneys, lands, and slaves when a territory would be conquered. This did have a negative effect though. ''As the empire expanded it became ha...

Love. Ralston Case Study Example | Topics and Well Written Essays - 500 words

Love. Ralston - Case Study Example cause the case highlights that people in general do not know about the organization and often learn about the work which volunteers do through word of mouth. In such a scenario, when people are not even aware that they are required for work how can they be expected to apply for it. In order to create awareness regarding the issue, it is but essential that Rick includes in his marketing objectives the task of providing ample information to the customers that imparts to them enough information to make them want to apply whether it is for giving back to the community or the adventure appeal. It would also be a good idea for Rick to include in his promotion objectives to attract as much young talent as possible for the simple reason that the youth might just be in better physical shape to cope with the rigorous demands of fire fighting and thus be better able to adjust its time schedule to attend the monthly drills and in general give in more time to the volunteer work as compared to a c orporate employee who might otherwise be tied up in his job. In order to go about achieving his objective Rick can start by targeting high school students and conduct a campus drive if permitted by the budget. The plan should be to visit campuses with current volunteers who could interact with the students and tell them how rewarding the work is and how content one feels after doing something without it being backed by any monetary compensation. One important reason why high school students might also be interested in becoming a part of RVVFD is that those students who are interested in pursuing higher education would know that extra credit is given for doing voluntary work. Consequently, if students might not be thrilled by the idea of giving back to the society they would still take it as an opportunity to glorify their resumes with. In order to create brand awareness getting posters and standees made would be a cheap alternative to going for an all out mass marketing campaign on

Gambino Crime Family Research Paper Example | Topics and Well Written Essays - 5250 words

Gambino Crime Family - Research Paper Example Understanding the way in which corrupt organizations are formed, romanticized and sometimes revered allows for a continued understanding of the culture and heritage of an aspect of the United States. The Mafioso presence in the United States most likely began during the 19th century when an influx of Italian immigrants can be measured through records from Ellis Island. Giuseppe Morello is most likely the first ‘boss of bosses’ in New York, having arrived there in 1867 when he was running from charges in Italy that he had been part of cattle rustling and had committed murder. He held this title until 1910. In the year 1900, he there are records of charges that include counterfeiting, murder, and the suspected kidnapping and disappearance of a teenage girl. There are extensive records of similar charges, including suspicion of his involvement in over 60 murders that follow until 1910 when he was imprisoned for ten years. Upon his release he was supposedly given a death sentence by the Mafia, but this was overturned and he acted as an advisor until 1930 when he was finally murdered by rival Mafioso gang members (Dash xvii) Morello was called â€Å"the Clutch† because his right arm had a deformity from birth. The arm was shortened and had only the little finger, missing the thumb and other three digits. The most infamous murder of the time was called the Barrel Murder. This murder was the landmark occasion that brought the Mafioso to the direct attention of the authorities. A man named Madonio was a rival of Morello. It is unknown his direct crime that landed him in such great peril, but while at an eating establishment, Morello had his men grab him, take him to a sink, then cut his throat so that the head was almost severed. The body was then stuffed into a three foot high barrel and left as a warning to anyone else who would dare to cross Morello (Dash 7-9). Thus began the conflict